Who is St Freddes

St Freddes began with the love of trucker hats and the desire to create the perfect hat for summer. This dream, this inspiration began in the year of 2012.

Kim, Cullum and their friends got together for a time of creativity and designed each and every hat from scratch. 

Within what felt like no time at all St Freddes grew in popularity and were seen at music festivals, worn by sports stars and celebrities and a strong local following in Western Australia. 

As the business grew so did Kim and Cullum’s life; kids came along, blessing Kim and Cullum’s life. Throughout all these beautiful changes; life happened and St Freddes was put on hold indefinitely with the idea to always come back to it one day for the love of it. Years later and the love, the intention, the desire for St Freddes to came back has still held strong. Kim and Cullum strongly believe there is still a major gap in fashionable trucker hats that can fit for all occasions; and so with the kids now a bit older and in school here we are today, re-welcoming St Freddes back. 

Kim is a mother of 2 living in Margaret River and has been a dedicated mother raising her children as a stay at home mum and supporting her husband; but now the kids are a bit older she has decided that now is the perfect time to revive St Freddes like they always knew they would!

And; there are changes! We’ve started with some old favourites with plans to grow the designs and step more into an eco-friendly brand with sustainable materials and packaging. 

We care about the environment and we want to bring forth a brand into Australia with the most eco-friendly designs, materials and packaging.

Keep your eyes peeled for our updates on this new venture for us!